Website Conversions ads allow you to direct visitors to specific pages with the goal of turning those visitors into sales, leads, or subscribers. You can create conversion-tracking pixels in your Facebook Ads Manager. You'll create a pixel to be added to each page on your website that signifies the completion of a specific goal, such as the order confirmation page when people make a purchase or the thank you page when people send in a lead form. Once you set up your conversion tracking pixel, you can create Website Conversion ads. Page Post Engagement ads allow you to increase the number of Likes, shares, and comments on your Facebook page posts.
App Installs ads allow you to increase the number of people using your mobile app with ad placement in the news feed of mobile users. App Engagement ads allow you to encourage people to use your app more often with ad placement in the news feed of mobile users. Event Responses ads allow you to get more exposure for your upcoming event along with responses from the people you've invited. You can place Event Responses ads in the right sidebar for desktop users. Video Views ads allow you to drive just that - views to your videos.
These ads are optimized by Facebook to be shown to people most likely to view videos on Facebook across devices. Offer Claims ads allow you to drive people to your store using a special offer.
Facebook also offers premium ad placement for those that want to guarantee their ad shows up at the top of the news feed or right sidebar for targeted users, or those that want to get placement of a large ad on the logout page. These ads are for larger advertisers with higher ad budgets than the average small to medium sized business owner would have to work with, so for this article, we will only be focusing on the previously-mentioned standard ad types. You can find full details about ad specs , along with examples of each, in the Facebook Ads Product Guide Overview in Facebook's help center.
Note that there are two ways to create some types of advertisements -- by linking them to a Facebook page you own, or not linking them to a Facebook page. Advertisements not linked to a Facebook page will only be placed in the right sidebar for desktop users. Now, let's jump into where you can create ads. First, we'll look at the ads you can create as an admin from your Facebook page itself.
When you go to your Facebook page, the first ad opportunity you'll see is to Promote Your Page in the left sidebar where you see the number of Likes your page has. The ad will use your Facebook page's name, short description, and cover photo for the creative. You'd need to change these prior to advertising if you didn't like how they display as an ad. To the right of your ad preview, you'll see your targeting options. Once you've configured these options, you can click Promote Page to submit your ad to Facebook for review.
Whenever you create a new post for your Facebook page, either directly on the page itself or using tools like Post Planner , you'll have the option to boost your post to a larger audience using the Boost Post button at the bottom right of each post. When you click this option, you'll get to preview how your boosted post will look in the news feed. To the right, you'll be able to target your ad by location, interests, age, and gender. Once you've configured these options, you can click Boost to submit your ad to Facebook for review. If you have included a website link in your Facebook page's About box, you'll have the option to promote your website link using a Facebook ad.
Once you've configured these options, you can click Promote Website to submit your ad to Facebook for review.
- Facebook Ad Specs?
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While the above ads are easy to create directly from your page, the Facebook Ads Manager allows you to access more advertising options, create fully customized ad creatives, and target your ads to highly specific audiences. You'll then be presented the following ad options to choose from based on your goal. Depending on the ad type you choose, you'll get various options when it comes to customizing the ad creative.
When you create an ad from your Facebook page, for example, you can only target by interests, location, age, and gender.
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In the Facebook Ads Manager, you get several more options. The first option is to target to a custom audience. This can be your mailing list subscribers , current client list, prospective client list, mobile app users, website visitors, or any other group of people whose email addresses you have. Website visitors are tracked by a remarking pixel that you have to add to your website's code.
This pixel can be customized to track any visitor to your website, or visitors who visit a specific page. You can create custom audiences while creating your ads or using the Audiences option. You may want to do the latter before you're ready to launch your ad as it can take Facebook a while to analyze large lists. Beyond location, age, and gender, the Facebook Ads manager lets you reach audiences based on several additional demographics.
Step-by-Step, This How You Create a Facebook Ad That Sells
These demographics drill down to a user's relationship status, education level, fields of study, job titles, industry, net worth, home ownership, ethnicity, parental status, political views, and latest life events. These include whether someone has or is ready to buy a new or used vehicle, what charities someone donates to, how someone likes to spend, where someone likes to shop, and whether someone likes to travel for business or pleasure.
Last, but not least, you can target your ads to audiences connected to your page, app, or events or those not connected to any of those. If you're not sure which targeting options to choose or who to target, the Audience Insights in your Facebook Ads Manager can help. When you visit this section, you'll get to analyze people connected to your page as well as custom audiences you've created. The result? A slew of Boomerang videos that show off what the product can do.
Adding effects to images can help take your ad from ordinary to extraordinary. All it takes is one image -- no matter how bland -- and an app called Layout. Take this ad by Pescaria, a fish restaurant. They started with one image of a fish, and ended with this. The winners are:. All creatives must tie-in and support your goal. Facebook has a few tips for you as well:. Remember, always keep the core principles in mind. Entrepreneur Media, Inc. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site both directly and through our partners.
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