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No Downloads. Views Total views. Actions Shares. Embeds 0 No embeds. No notes for slide. Book details Author : George J. Description this book Savvy managers no longer look at contracts and the law reactively but use them proactively to reduce their costs, minimize their risks, secure key talent, collaborate to innovate, protect intellectual property, and create value for their customers that is superior to that offered by competitors.

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Using Proactive Law for Competitive Advantage

Buy As Gift. Overview Savvy managers no longer look at contracts and the law reactively but use them proactively to reduce their costs, minimize their risks, secure key talent, collaborate to innovate, protect intellectual property, and create value for their customers that is superior to that offered by competitors. To achieve competitive advantage in this way managers need a plan.

George Siedel and Helena Haapio first discuss the traditional, reactive approach used by many managers when confronted with the law, then contrast it with a proactive approach that enables the law and managers' legal capabilities to be used to prevent problems, promote successful business, and achieve competitive advantage.

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Proactive Law for Managers shows how to use contracts and the law to create new value and innovate in often neglected areas - and implement ideas in a profitable manner. About the Author George J. Siedel worked as an attorney in a professional corporation and has served on several boards of directors and as Associate Dean for Executive Education at the Ross School of Business.

He is the author of numerous books and articles, and his research interests relate to international business law, negotiation, and dispute resolution. His research has been cited by appellate courts in the United States and abroad, including the High Court of Australia. Haapio's current research focuses on proactive contracting as a means to bridge business and law. She is an author and editor, and her articles have appeared in several professional publications. She is actively involved in the development of the Nordic School of Proactive Law www.


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She acts as arbitrator in cross-border contract disputes. Show More.