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Targeting the mature market: opportunities and challenges. Understanding consumer database marketing. Older markets and the new marketing paradigm. The most cited papers from this title published in the last 3 years.
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The myth of the ethical consumer — do ethics matter in purchase behaviour? Environmental segmentation alternatives: a look at green consumer behavior in the new millennium. By Author Melissa S.
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Five types of guilt and how you can cope with each
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"Green Guilt" on the Rise | Call2Recycle | United States
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